We worked closely with Seventy Two Films to produce a teaser and into sequence for their newly created ’72’ series. A documentary series focusing on the psychology of a top individual performer’s critical moment; whether in sports, music, or under a spot light. Each episode follows a world class individual, set around a 72 hour time frame either side of a pivotal event. We use this as a window to understand our subject in sharp detail, and the stakes involved in their world.